Madison Avenue

ma1

At the height of Mad Men fever, the words Madison Avenue conjured up images of a sultry Don Draper sipping whiskey for breakfast (what a champ) or a polished, poised Joan saying, ‘Excuse me?’ through ever-so-slightly-pursed lips whenever she’d been wronged. Chances are she’d have liked a drink in those moments, too – something as sophisticated as her, perhaps, such as this Madison Avenue cocktail.

It’s a clean, crisp drink with a good balance of sweet, tart and sassiness, suitable as a pick-me-up after a long day in an alcohol-free office (the horror!) or as a classy start to a summer drinks party.

INGREDIENTS

45ml white rum

20ml Cointreau

15ml fresh lime juice

dash of orange bitters

3-5 mint leaves

additional mint sprig (to garnish)

lime wheel (to garnish)
GLASS

Rocks glass
METHOD

Add all the ingredients except the garnishes to a shaker that’s half full of ice. Shake like you’re furious with rage at the inequality of the workplace but you can’t show it ’cause it’s the ’60s and you might lose your job. Strain into a rocks glass that’s half-filled with ice, garnish with the mint sprig and lime wheel and hope like hell the boss doesn’t catch you drinking at work again.
DEGREE OF DIFFICULTY

Much, much easier than being a woman in the ’60s.
RECIPE BY
Madison Avenue is in New York (and, according to Google, it is also in Dandenong, though we’d wager that one’s not quite as glamorous). The Madison Avenue cocktail recipe is in The Craft of the Cocktail by Dale DeGroff (Clarkson Potter, 2002).

Advertisements
Tagged , , , ,

3 thoughts on “Madison Avenue

  1. Love the description of Joan. This looks really good, I’ll take anything with Cointreau and citrus!

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: