At the height of Mad Men fever, the words Madison Avenue conjured up images of a sultry Don Draper sipping whiskey for breakfast (what a champ) or a polished, poised Joan saying, ‘Excuse me?’ through ever-so-slightly-pursed lips whenever she’d been wronged. Chances are she’d have liked a drink in those moments, too – something as sophisticated as her, perhaps, such as this Madison Avenue cocktail.
It’s a clean, crisp drink with a good balance of sweet, tart and sassiness, suitable as a pick-me-up after a long day in an alcohol-free office (the horror!) or as a classy start to a summer drinks party.
45ml white rum
15ml fresh lime juice
dash of orange bitters
3-5 mint leaves
additional mint sprig (to garnish)
lime wheel (to garnish)
Add all the ingredients except the garnishes to a shaker that’s half full of ice. Shake like you’re furious with rage at the inequality of the workplace but you can’t show it ’cause it’s the ’60s and you might lose your job. Strain into a rocks glass that’s half-filled with ice, garnish with the mint sprig and lime wheel and hope like hell the boss doesn’t catch you drinking at work again.
DEGREE OF DIFFICULTY
Much, much easier than being a woman in the ’60s.
Madison Avenue is in New York (and, according to Google, it is also in Dandenong, though we’d wager that one’s not quite as glamorous). The Madison Avenue cocktail recipe is in The Craft of the Cocktail by Dale DeGroff (Clarkson Potter, 2002).